The Story
In
1983 six businessmen opened the first Hooters® in
Clearwater, Florida and Hooter’s® was created. Hooters,
Inc. later sold its trademark to Hooters of America,
Inc. which is an Atlanta-based operator and franchiser
of over 450 Hooters locations in 43 states in the US,
Argentina, Aruba, Austria, Australia, Brazil, Canada,
Chile, China, Columbia, Costa Rica, England, Germany,
Greece, Guatemala, Korea, Mexico, Paraguay, Panama,
Peru, Philippines, Singapore, Spain, Switzerland,
Taiwan, Venezuela and the Virgin Islands. The privately
held corporation owns 118 units. Through the years
Hooters® has grown into a huge international success
with restaurants dotting the globe and even a Casino,
Golf tour, Calendar and Magazine to its credit.
Hooters® restaurants
are one of the most recognizable icons of the casual
dining brands. The brand mixes several simple concepts,
namely wings, sports and being served by a beautiful
Hooters girl. This formula has been tested by the
competition and the natural backlash of challenges to
the concept and has prevailed as the leader in the
industry. It has been marketed and maintained as a brand
that after 25 years is one of the most recognizable,
accepted and loved. The Hooters stores employ over
25,000 people, in which over 15,000 are Hooters Girls.
The “nearly world famous” Hooters Girls are the
cornerstone of the Hooters concept, and as part of their
job these corporate cheerleaders make promotional and
charitable appearances in the respective communities.
Along with the Hooters
Girls, the overall environment of each franchise is also
a part of what makes the restaurant successful. Hooters®
has a casual beach-theme featuring ‘50’s & ‘60’s jukebox
music, sports on television, and a menu that includes a
variety of seafood, sandwiches, burgers, salads, "Nearly
World Famous" spicy chicken wings beer and wine
including a full liquor bar..
Hooters® is the
exclusive mark of Hooters of America, Inc. and is in no
way affiliated with or participating in this Offering
and does not in any manner warrant, represent or
guarantee this Offering or content.